A Detailed Study On Cryptocurrency And Its Marketing Through Twitter

During the last decade, new technologies have played a major role in the economic exchanges all over the world. Platform-based digital currencies are equipped and widespread and the use of the internet has made an online payment and digital wallets a significant part of our lives through which, users can acquire, transfer or pay money. The recent boom in the use of cryptocurrencies has gathered a lot of attention in the economic market. The focus of the study is to assess the awareness, usage of crypto currencies among youngsters and business people, also to identify marketing strategy, public attention and opinion about cryptocurrencies. This research adopted the survey and sentimental analysis. The major finding shows that there is a neutral objectivity among the targeted people and the Twitter creates more awareness in social media. There is a lot of cryptocurrencies available in the market, but people aware of very few and feel that it is risky to invest in it. Many respondents are interested to use in the future if the government comes forward to regulate it. The friends/ relatives play an influencing factor in the investment in cryptocurrency.