A study on green marketing as the source of the competitive advantage of the business organizations

In Business Scenario every organization wants to go globally and look different methods to promote their business. One of the widely available, familiar and successful marketing Strategies is Green marketing. Green marketing is a phenomenon which has developed particular important in the modern market. This concept has enabled for the remarketing and packaging of existing products which already adhere to such guidelines. Additionally, the development of green marketing has opened the door of opportunity for companies to co-brand their products into separate line, lauding the green-friendliness of some while ignoring that of others. Such marketing techniques will be explained as a direct result of movement in the minds of the consumer market. As a result of this businesses have increased their rate of targeting consumers who are concerned about the environment. Green marketing has emerged as an important marketing domain. The organizations are making large investments to facilitate innovation of new green product lines and also to improvise the existing ones to make it more environment-friendly. The market is responding to such changes by preferring green products over conventional products. This research Paper aims to discuss about Green marketing and role of green or eco friendly products for Organization development.