Purpose: The increased organizational competitiveness due to new entrants has resulted in changing organizational structure and performance. The managers are now focusing on updating their technology and improving the products and services through innovation so that competition can be developed. The main objective of the research is to analyze the role of managers in improving performance through the use of innovation and technology. Methodology: The approach of qualitative research through the use of books and journals between the years 2010- 2014 provides detailed information about the research topic so that objective can be achieved. Findings: The managers have changed the method of use of technology and innovation in managing success. There is an increased dependence of managers and employees on using new technology and improving productivity through innovation, so that improvement in competitiveness enhances organizational positioning and profitability. Conclusion: The research paper concludes that the changes in the use of technology and enhancing product creativity through a change in design and material attracts new customers and increases the level of satisfaction. It improves customer loyalty and long term relations.
