Factors leading to the acceptance of female executives’ leadership in the broadcasting and telecommunication organization

The objectives of this research were 1) to study the acceptance level of female executives in the broadcasting and telecommunication organization and 2) to study different types of leadership that lead to acceptance from co-workers, subordinates, and supervisors in the broadcasting and telecommunication organization. It is a quantitative research, in which the questionnaire was used to collect data from 1,257respondents in the broadcasting and telecommunication organization. The samples were obtained by purposive sampling. Data analysis was based on descriptive analysis. Hypothesis testing was based on multiple regression. The results found that the factors of skills, personality, and types of leadership hugely generated the acceptance of female executives’ leadership; affected the acceptance; and led to work success and efficient administration for broadcasting and telecommunication organizations in Thailand. The casual relationship model developed was appropriate because it conformed to the empirical data. Moreover, each factor was valid and acceptable. The factors were the most crucial variables of administrative style for executives; and of success in the acceptance of female executives in regulatory agencies.